The original. Crafted in honor of Norman Sailor Jerry Collins Father of the old-school tattoo. 1911-1973. The undisputed father of the old-school tattoo, Norman Sailor Jerry Collins built his rep tattooing in WWII-era Hawaii, in Honolulu's brawling Hotel Street district, where soldiers and sailors came to raise hell before heading off to war. He was a master craftsman of unflinching integrity and in his name, we make our spiced rum. Blended with the finest rums from the Caribbean and our unmatched recipe of natural spices. Try it on the rocks with ginger beer or ginger ale and fresh lime. Made the old-school way. Bold and smooth as hell. Respect his legacy. Drink Sailor Jerry responsibly. www.sailorjerry.com. 46% alc./vol. 92 Bottled by Sailor Jerry Rum, Edison, NJ.