Bring home Nature’s Own Perfectly Crafted® Brioche Style Hot Dog Rolls, now made with a new, simpler recipe. Enjoy soft texture and subtle sweetness in every bite - we call it Real. Soft. Bread. We refined our buns recipe to shorten the ingredient list, while keeping the taste and texture you expect from Nature's Own. These Non‑GMO Project Verified brioche hotdog buns contain no artificial colors, flavors, or preservatives — perfect for barbecues, picnics, and family gatherings. With 160 calories and 5g protein (3% DV) per roll, our brioche hot dog buns are perfect for any cookout. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own Perfectly Crafted is committed to baking Non-GMO Project Verified bread with ingredients we are proud to stand behind. Our commitment means you’ll never find artificial colors, flavors, or preservatives in our products. Brioche-style. Soft and pillowy. New recipe, same Perfectly Crafted quality. Simple as that. *Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26