Up to 2 days. Get brows for days! New waterproof brow gel lasts up to 2 days. Formula adheres to brows for a no hassle wear. Does not transfer, does not smudge, waterproof. Short smooth strokes starting mid brow. Then fill & blend towards the start of brow. 98% (based on a consumer test) saw fuller thicker brows. 93% (based on a consumer test) said gel does not transfer. www.maybelline.com. Made in Canada with domestic and imported parts.