20% more vs. 8 fl. oz. Instantly cuts through grease. Tough on grease, soft on hands. 5 power (easily cuts grease; fights odor; residue-free clean; cleans more greasy dishes (per drop while suds last vs. the leading non-concentrated dish liquid); removes 24 hour stuck-on food). Phosphate free, as always. Save water. www.colgate.com/savewater. www.palmolive.com.