Naturally sweet from tomatoes, carrots, squash, and spinach. Keto. Certified paleo. Gluten-free product. Vegan. No sugar (See nutrition panel for sugar and calorie content) added, ever. Our sauces are better naturally. Meet the future of ketchup. True Made Foods was founded by a dad who couldn't get his kids to stop eating ketchup, so he made a better one. Made with veggies, not added sugar. Kid approved taste. More than 1/2 lb of fruits & veggies in every bottle. 100% American grown vegetables. American made veteran owned. No high fructose corn syrup, artificial sweeteners, preservatives. When you use real food a little separation is only natural. truemadefoods.com. Try our other sauces: Pitmaster BBQ Veracha Veggie Sriracha. Made in the USA for True Made Foods, Inc.