New meatier taste. At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can't you build meat directly from plants? It turns out you can. So we did. We hope our plant-based allows you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Together, we can truly bring exciting change to the plate - and beyond. Go Beyond. Ethan Brown, Founder & CEO. Beyond Burger - The future of protein. Meet the new Beyond Burger, our juiciest version yet. Every bite has that delicious taste and juiciness you crave with 20 g of protein per patty and marbling that melts and tenderizes as you cook. All without GMOs, soy or gluten. Printed using soy-based ink.