Quality Baked In: At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. So we carefully combined your family's favorite delicious, rich flavors with a soft texture until the bread was perfectly crafted. Our latest bread recipe offers thicker cut slices with a flour dusted artisan style finish, because to offer anything less just wouldn't be in our nature. Get to know your bread - no. 1 selling bread brand (Nature's Own Brand Breads are the no. 1 selling bread brand on the unit sales numbers reported by syndicated IRI data for the total US).